According to the latest updates, Bangalore Metro Rail Corporation Limited has signed a Rs 65 crore memorandum of understanding with Bengaluru based technology firm InMobi for naming rights at Ibbaluru Metro Station on the Outer Ring Road Blue Line. The station under construction will be named InMobi Ibbaluru Metro Station. The MoU was signed by BMRCL managing director P.C. Jaffer and InMobi global senior vice president Subi Chaturvedi, and covers naming rights plus a contribution to construction costs. The station is planned as an interchange between the Blue and Red lines.
This is significant as naming rights are a core non fare revenue tool for Indian metro corporations that still lean on fares and state support. A Rs 65 crore corporate commitment on an ORR interchange station signals that tech employers will pay for brand presence where their staff commute. It also sets a pricing marker for other BMRCL stations still seeking sponsors.
We believe that BMRCL will close at least two more station naming deals above Rs 40 crore each before March 2027 if ORR Phase progress holds and Blue Red interchange works stay on schedule. InMobi gains lasting brand exposure along one of the densest employment corridors in Bengaluru. Coverage that treats this as pure philanthropy misses the commercial logic: metros are selling captive footfall, and corporates are buying it.
This holds significance for our readers because you should review your non fare revenue pipeline against the Rs 65 crore benchmark this week. Map which stations on live or under construction corridors suit similar deals. Brief sales teams on interchange stations first, where daily footfall compounds brand value.
The Hindu, 5 November 2026. Moneycontrol, 5 November 2026.
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